A History of Innovation


  • Rossana Ladaga Llenado, a former student leader from the University of the Philippines, starts AHEAD Tutorial and Review Center at the age of 25. Llenado manages AHEAD as a full-fledged enterprise, not a home-based sideline, thus giving birth to a new industry.


  • AHEAD holds UPCAT review classes at the Development Academy of the Philippines, U.P.Hostel, and Ayala, Alabang. New review programs are designed to prepare fourth-year high school students for the ACET and the DLSUCET.
  • AHEAD offers review scholarships to students from 40 public high schools. All of its first review students pass the UPCAT.


  • AHEAD establishes its main branch along Katipunan Avenue in Quezon City. Brent School, Jubilee Christian Academy, and Lourdes School of Mandaluyong endorse their students to AHEAD for tutorial and review programs.
  • AHEAD conducts reviews for students preparing for the high school entrance tests of Ateneo High School and Philippine Science High School.


  • AHEAD introduces the use of Diagnostic Tests to the review course industry.
  • AHEAD publishes the country’s first UPCAT review book, How to Score Higher in UPCAT and other College Entrance Tests, through its publishing arm, AHEAD Books & Things.
  • AHEAD is the first review center to be appointed by La Salle Green Hills and Lourdes School of Mandaluyong to prepare their students for the UPCAT, ACET, and DLSUCET.
  • AHEAD offers law school entrance test reviews.


  • AHEAD opens a branch in Greenhills, San Juan.
  • AHEAD Language Learning Institute opens to serve students and professionals needing foreign language instruction.
  • AHEAD Professional Network (AHEADPro) is organized to meet the training requirements of new college graduates, professionals, and companies. The Philippine Senate seeks assistance in preparing Senate employees for the Civil Service Exam. AHEADPro is able to increase the passing rate of Senate employees by ten times.


  • In cooperation with the U.P. Chemistry Department, AHEAD comes up with the first-ever interschool chemistry quiz contest in the Philippines, called “Chemical Reaction,” which draws the participation of 400 schools.
  • Together with Infoquest of Ateneo, AHEAD publishes With Honors, a guide to Metro Manila’s finest colleges and universities.


  • AHEAD creates a Refresher Course, conducted a few weeks before the actual college entrance exams to reinforce important concepts and give students further motivation.
  • AHEAD organizes the first school fair-in-a-mall, billed as “Get AHEAD Gimik @Glorietta.”
  • AHEAD grants more scholarships to students of public schools in cooperation with Ateneo de Manila University and Ford Foundation’s Pathways.
  • The Ateneo Parents Council commissions AHEAD to prepare their sons for the UPCAT and the ACET.
  • AHEAD becomes the first in the tutorial and review industry to offer its services in a mall.


  • AHEAD wins the prestigious Gold Quill for Marketing Communication from the International Association of Business Communicators (IABC). It is the first small company to win the award, placing AHEAD in the league of corporate giants such as Avon, Coca-Cola, Petron, and Shell.
  • AHEAD opens a mall branch at Robinsons Galleria in Ortigas.


  • AHEAD comes up with Planning Ahead, a comprehensive guide on how to get into Metro Manila’s premier colleges and universities.
  • More accolades for AHEAD pour in as its president is selected as an Outstanding Educational Administrator by national organizations.
  • AHEAD designs and conducts a Parents Seminar for the mothers and fathers of its review students—another service innovation.


  • In a first in the industry, AHEAD awards its first franchise to Cindy Cua for a branch in Dagupan.
  • AHEAD conducts Student Seminars to guide high school students in their college choices.


  • AHEADPro is re-launched to help jobseekers, professionals, and companies develop leadership and communication excellence.
  • AHEADPro holds the first Leadership Strategies for School Managers (LESSM) and Teaching Strategies for Student Achievement (TESSA) seminar-workshops, which are attended by over a hundred educators from different parts of the country. The Department of Education commissions AHEADPro to give workshops on leadership, school management, and communication to the principals and teachers of Metro Manila’s top 10 public schools.


  • AHEAD opens a branch in Alabang through its second franchisee, Cecille Cuna.
  • AHEAD installs a multimillion-peso online enrollment and payment system to facilitate easier recording and transacting.
  • AHEADPro holds a complete school management program for school owners, principals, and administrators at Richmonde Hotel.


  • The grand opening of the AHEAD Main Office is held on March 26.
  • AHEADPro organizes a conference for school managers on the theme “Schools Surviving the Global Crisis.”


  • AHEAD Interactive is launched and reaches students in the United States and Canada using the most advanced Internet-based technology.
  • AHEAD review students from the Visayas and Mindanao join the UPCAT and ACET Refresher Courses at SM Megamall via video conference.
  • AHEADPro partners with the Philippine Business for Social Progress (PBSP) and Smart Schools in training public school principals in Cebu, Iloilo, Baguio, and Manila on Information and Communication Technology.
  • AHEAD includes Mind Mapping and Speed Reading sessions into its review and training programs, helping expand the mental and creative abilities of its students and staff.


  • AHEAD opens a tutorial center in Magallanes, Makati under a franchise granted to Lirio Ang-Torres.
  • AHEAD opens a branch at the Total Corporate Center in Fort Bonifacio Global City.
  • AHEAD conducts the SAT Review program for the students of British School Manila.
  • AHEAD Interactive offers e-learning management solutions to various schools.
  • AHEAD opens a tutorial center in UP Village, catering to Quezon City-based students.


  • Ahead opens two branches: in Masangkay, Manila, through its third franchisee, siblings Ferdinand Dy and Kathrina Ocampo, and in Lipa, Batangas, through its fourth franchisee, partners Bryan Baronia and Kathrina Rose Recile.


  • Ahead opens another branch in Baliuag, Bulacan, through its fifth franchisee, Oliver Besa.

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